The BCCI has officially opened a bid for a new title sponsor for Indian Cricket Team, Following the sudden exit of online gaming platform Dream11.It is a great opportunity for new sponsors to connect and get their product promoted.
Dream11 Steps Away
Dream11, which took a sudden exit from sponsorship and made some changes in marketing approach.This sudden step back left a spot vacant.creating a high value chance for players to associate with Indian cricket.
BCCI Opens the Doors for Fresh Bids
The BCCI has confirmed that it has invited bids from interested parties and has issued a detailed tender.BBCI insisted that transparency and fairness would be maintained through the process.
Clear Guidelines for Prospective Sponsors
The board has set strict eligibility for applicants.The guidelines also specify a minimum net worth for filling the eligibility.
A Lucrative Branding Opportunity
The title of sponsorship of Indian Cricket is one of most famous marketing deals in the country.The ICC Champions Trophy 2025 and the ICC World Test Championship Final—brands see this as a chance to secure unparalleled visibility.
What Lies Ahead
The stage is set up now for fresh competition. Several industry giants in sectors like fintech, e-commerce, telecom,are expected to evaluate the opportunity.The BCCI is likely to finalize the new title sponsor ahead of India’s upcoming international series.